Digital Channels Supervisor
We are looking for a “Digital Channels Supervisor” for our multinational client operates in the retail sector.
- Generate, grow and optimize traffic and leads for all owned digital platforms via SEM, SEO social media marketing, e-mailing, affiliate, web/app push and other sources
- Design and build successful and scalable digital campaigns across all regions in liaison with the content marketing team
- Develop and execute SEO and content strategy
- Manage all digital assets, performance and content; Marketing programs portfolio management, including people, asset and budget allocations
- Assist in omni-channel progression process. Keeping track with the omni-channel road map and to-do lists of the third party agencies
- Develop and lead marketplace channel
- Design creative growth strategies and campaign ideas
- Create and execute online exclusive promotions with the product team
- Drive continuous A/B testing on site and in marketing creatives
- Extensively analyze Google Analytics reports to support further growth
- Manage monthly reports by using reporting tools to management team
- Measure and report performance of all digital marketing campaigns and assess against goals (ROAS and KPIs)
- Build and maintain strong relationships with external vendors, and internal agency counterparts